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GPSR on Amazon, eBay and Shopify: listing information checklist

Article 19 of the GPSR covers distance sales. Every online offer to EU consumers must clearly and visibly show:

1. the manufacturer's name, registered trade name or trade mark, postal and electronic address;
2. where the manufacturer is not established in the EU, the name and contact details of the EU responsible person;
3. information to identify the product, including a picture, its type and any other identifier;
4. any warning or safety information to be affixed on the product or accompanying it, in a language easily understood by consumers in the member state.

Amazon

Amazon collects manufacturer and responsible-person details and safety information through Seller Central (account-level regulatory compliance plus listing-level attributes, including safety information and images of labels/warnings). Missing details can lead to listings being suppressed in EU stores.

eBay

eBay added manufacturer, responsible person and product safety fields to listings for EU-visible items. Fill them for every listing visible to EU buyers.

Shopify and your own website

No marketplace enforces it for you — but Article 19 still applies. Add a "Product safety" block to each product page with manufacturer details, EU responsible person and warnings.

Generate listing-ready safety text for every marketplace and language.

More guides

• GPSR for Etsy sellers: what you must do to keep selling to the EU
• GPSR risk assessment: how to write the internal risk analysis (with example)
• GPSR label requirements: what has to be on your product and packaging
• EU responsible person under GPSR: who needs one and what they do
• GPSR for candle makers: risk assessment, CLP labels and warnings
• GPSR for jewellery sellers: nickel, lead, cadmium and choking hazards
• Crochet, amigurumi and soft toys: GPSR, toy safety and CE marking
• GPSR for ceramics, mugs and tableware: food contact rules explained
• GPSR for children's clothing: cords, drawstrings and small parts
• GPSR for art prints, cards and stationery: the low-risk checklist
• GPSR for UK sellers: selling to EU and Northern Ireland customers after Brexit
• GPSR for US sellers: what American Etsy and Amazon shops need to sell to Europe
• GPSR safety warnings in German, French, Italian, Spanish, Dutch and Polish